Posts Tagged ‘ email ’

Video – Benefits of eMail Marketing and Testimonial

A video testimonial from Pushpa Alexander (HeadzupBusiness.co.uk), who owns and runs a networking / training company based in Walsall, West Midlands. Simon has been working with Pushpa for several months, providing  the software to start eMail Marketing her events professionally and supporting her with Branded templates, practical advice and support over the phone /eMail. If you...

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Brands make emails land on welcome mat

October 14, 2011
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Brands make emails land on welcome mat

  Retail brands are making best use of technology to achieve high open and response rates for email campaigns, according to new research. Consumers think brands are getting better at email marketing, but the window for grabbing their attention is relatively small, according to the results of an annual email tracking study, seen by...

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Netting maximum brand value from voucher sites

August 22, 2011
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Netting maximum brand value from voucher sites

There are more than 200 voucher code websites in the UK for brands to use. But careful targeting and a considered strategy are needed to get the most from them. It’s a foolish shopper who uses the internet to buy goods without first visiting one of the many online voucher code portals to secure...

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MyVoucherCodes bolsters marketing to take on Groupon

August 17, 2011
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MyVoucherCodes bolsters marketing to take on Groupon

MyVoucherCodes.co.uk owner Markco Media has appointed its first head of marketing as it looks to differentiate from rivals such as LivingSocial and Groupon in the growing international social commerce market. Martine Parnell, former head of Genes Reunited at Friends Reunited, will oversee the company’s UK marketing and mobile division as part of an expansion...

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Nuisance email marketers face £500,000 fine

Nuisance email marketers face £500,000 fine

Marketers face fines of £500,000 for sending "unwanted" marketing emails or making unsolicited phone calls to customers.

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Austerity heralds a revival of the door-drop leaflet

February 11, 2011
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Austerity heralds a revival of the door-drop leaflet

Far from being archaic, unaddressed leafleting’s high response rates, strong stand-out factor and low costs have seen the channel gain a surge in interest. Unaddressed mail is viewed by many in the marketing world as an archaic communication tool that lags behind the creativity and effectiveness of other, more modern channels, especially digital ones....

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Blend in with the scene to get maximum ad stand-out

February 10, 2011
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Blend in with the scene to get maximum ad stand-out

Social media sites may offer serious reach but research shows that adverts on these sites are being largely ignored. Choosing sites with content relevant to your product is the best way to get clickthrough. It seems that marketers can’t get enough of social media. Brands have been falling over each other to set up...

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“All marketing will become direct marketing”, says report

February 10, 2011
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“All marketing will become direct marketing”, says report

Martin Hayward, author and former director of strategy and futures at Dunnhumby UK, says that “new and plentiful data and insight” has transformed the timescale and analysis of marketing communications “to the extent that in reality, all marketing is becoming direct marketing.” He continues: “Direct marketing has always been seen as the rather unglamorous...

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Top marketing strategies for 2011

January 13, 2011
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Top marketing strategies for 2011

The government spending review in October last year, and the VAT rise to 20% that came into force on 4 January are prompting a shift in consumer spending. The rise in VAT will mean a £6.2bn increase overall in household spend, while discretionary income will drop by £2.3bn in 2011, with the average UK...

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“Misleading” Groupon adverts banned

January 5, 2011
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“Misleading” Groupon adverts banned

Online discount service Groupon has had three promotional advertisements banned because they were misleading about how much customers could save with its deals. The Advertising Standards Authority upheld the complaints and told Groupon to ensure all terms and conditions of promotions are made clear and that the extent of savings cannot be exaggerated in...

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