Posts Tagged ‘ Email Marketing ’

Video – Benefits of eMail Marketing and Testimonial

A video testimonial from Pushpa Alexander (HeadzupBusiness.co.uk), who owns and runs a networking / training company based in Walsall, West Midlands. Simon has been working with Pushpa for several months, providing  the software to start eMail Marketing her events professionally and supporting her with Branded templates, practical advice and support over the phone /eMail. If you...

Read more »

Overload puts email at risk

Overload puts email at risk

Electronic direct mail has time, technology and trends on its side so why is it that consumers are increasingly rejecting the channel? A study by email marketing consultants Return Path found that deliverability rates fell to 83% in the second-half of 2011. e-Mail delivered to a user’s SPAM folder increased to 7%, the study...

Read more »

Increased competition needed to kick-start DM

Increased competition needed to kick-start DM

The direct mail industry has not been blessed with the best of news of late. Advertising Association commissioned data from market intelligence service Warc found 2011 growth notably below the rest of the advertising industry and a like-for-like forecast of declines in 2012. Amid the relief that the advertising industry’s growth, at 2.7%, outperformed...

Read more »

Top tips for starting a business

January 19, 2012
By
Top tips for starting a business

With youth unemployment at record highs, one way for young people to get a job is to start their own business. Instead of waiting for someone else to hire you, why not set up a company and employ yourself? But how do you launch a business during an economic downturn? Peter Day, presenter of...

Read more »

DM industry agrees to opt-out overhaul

November 1, 2011
By
DM industry agrees to opt-out overhaul

  The direct mail industry has agreed to improve targeting and make it easier for consumers to opt-out of receiving direct mail, two of a raft of measures agreed with the government to reduce waste that it is hoped will ward off the threat of statutory regulation. The industry, through the Direct Marketing Association,...

Read more »

Groupon has launched its first UK television advert campaign as it looks to attract new customers and partners ahead of its forthcoming IPO.The advert looks to target 18 to 44 year olds by highlighting the range of local deals Groupon offers, from spa days to discounts on sofas. It has a “fun and light-hearted tone” and communicates its offering...

Read more »

Brands make emails land on welcome mat

October 14, 2011
By
Brands make emails land on welcome mat

  Retail brands are making best use of technology to achieve high open and response rates for email campaigns, according to new research. Consumers think brands are getting better at email marketing, but the window for grabbing their attention is relatively small, according to the results of an annual email tracking study, seen by...

Read more »

Well thought out co-branding is as good as marketing gets

September 23, 2011
By
Well thought out co-branding is as good as marketing gets

I witnessed another impressive demonstration of the commercial and strategic advantages of co-branding on a trip to the US this week. On one side of the equation was Missoni. The Italian luxury brand is famed for its knitwear in wildly colourful geometric designs, which sell for thousands of pounds. On the other side of...

Read more »

Old Spice enjoys sweet scent of victory

September 12, 2011
By
Old Spice enjoys sweet scent of victory

Old Spice’s The Man Your Man Could Smell Like campaign by Wieden + Kennedy has scooped six awards at the prestigious Pitch Blades Awards. The glittering ceremony, which was held yesterday (8 September) in The Lancaster, London, was hosted by comedian Keith Lemon; known for his sketch shows Bo Selecta! and Celebrity Juice. Wieden...

Read more »

Morrisons recruits Apple marketer to lead e-commerce drive

September 8, 2011
By
Morrisons recruits Apple marketer to lead e-commerce drive

Morrisons has appointed Apple’s former online store boss Simon Thompson as managing director for Morrisons.com for food to help it push ahead with its e-commerce launch, as the supermarket reveals growing sales and profit. Thompson joins the supermarket from his role as Apple’s worldwide strategy and customer experience director. Prior to that, he was...

Read more »