Google+ launches pages for brands

November 8, 2011
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Google+ launches pages for brands

Google has launched dedicated pages for brands, similar to those on Facebook, on its social network Google+. The pages allow users to recommend brands by using the +1 button, add companies to their circles so they can be kept updated with news and chat to members of staff via its multi-person video tool Hangouts....

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Dixons turns to the dark side to boost sales

November 1, 2011
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Dixons turns to the dark side to boost sales

  Dixons, owner of Currys and PC World, is again turning to Star Wars characters to boost Christmas sales in a sector that is suffering from falling consumer confidence. The spots, created by M&C Saatchi, feature Darth Vader leaving a Currys and PC World Megastore impressed by the level of service received.A multimillion campaign...

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DM industry agrees to opt-out overhaul

November 1, 2011
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DM industry agrees to opt-out overhaul

  The direct mail industry has agreed to improve targeting and make it easier for consumers to opt-out of receiving direct mail, two of a raft of measures agreed with the government to reduce waste that it is hoped will ward off the threat of statutory regulation. The industry, through the Direct Marketing Association,...

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Google Maps to charge ‘heavy’ users

November 1, 2011
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Google Maps to charge ‘heavy’ users

Websites that are likely to be hit by the ‘map tax’ include travel firms, hotel chains and big corporations that use Google Maps to direct customers to headquarters, destinations and tourist hotspots. So, the question is, how much will companies pay for the map privilege? Word on the web is that Google will charge...

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Groupon has launched its first UK television advert campaign as it looks to attract new customers and partners ahead of its forthcoming IPO.The advert looks to target 18 to 44 year olds by highlighting the range of local deals Groupon offers, from spa days to discounts on sofas. It has a “fun and light-hearted tone” and communicates its offering...

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Remapping marketing to the changing consumer brain

October 26, 2011
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Remapping marketing to the changing consumer brain

  Our brains are rewiring in response to the trend for consuming several media simultaneously, say scientists. This has far-reaching implications for marketers, who must find ways to grab the attention of a new type of consumer, who, while a natural multi-tasker, has a much shorter attention span. How Microsoft has tracked brain activity: read...

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Brands make emails land on welcome mat

October 14, 2011
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Brands make emails land on welcome mat

  Retail brands are making best use of technology to achieve high open and response rates for email campaigns, according to new research. Consumers think brands are getting better at email marketing, but the window for grabbing their attention is relatively small, according to the results of an annual email tracking study, seen by...

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‘Bold marketers will come out top after economy improves’

October 14, 2011
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‘Bold marketers will come out top after economy improves’

Companies that continue to invest in marketing despite uncertainty over the state of the economy will benefit from improved market share in the long-term, according to the authors of the latest IPA Bellwether report. The advice comes as the report showed marketing budgets were set higher in the third quarter as companies spent heavily...

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Aston Martin is ‘coolest UK brand’

September 28, 2011
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Aston Martin is ‘coolest UK brand’

  Iconic car marque Aston Martin has once again won the crown as the coolest brand in the UK. The company pipped computer giant Apple to the top spot for a second year running, according to the annual CoolBrands survey. The carmaker shot to fame due to its association with James Bond films, first...

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Well thought out co-branding is as good as marketing gets

September 23, 2011
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Well thought out co-branding is as good as marketing gets

I witnessed another impressive demonstration of the commercial and strategic advantages of co-branding on a trip to the US this week. On one side of the equation was Missoni. The Italian luxury brand is famed for its knitwear in wildly colourful geometric designs, which sell for thousands of pounds. On the other side of...

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