Hopes raised that the “end of DM” is not yet nigh

January 17, 2012
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Hopes raised that the “end of DM” is not yet nigh

Hopes have been raised that European lawmakers will rethink amendments to data protection regulation that has been described as the “end of direct mail” after it emerged that a number of influential bodies within the European Commission are believed to have rejected proposals. A leaked document detailing amendments to the European Commission’s data protection...

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Retailers must kick the discount habit

January 12, 2012
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Retailers must kick the discount habit

It will be a brutal year on the British high street. Brands including La Senza, D2 Jeans and Past Times have already filed for administration and others, including Thorntons, Game and French Connection, have announced profit warnings. According to insolvency expert Company Watch, several major high street casualties are likely in 2012. By applying...

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The most memorable campaigns of 2011

December 19, 2011
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The most memorable campaigns of 2011

There’s still a couple of weeks left in the year, but Pitch decided to jump the gun and put together a list of the most memorable campaigns of 2011. The list celebrates work across a wide variety of brands, styles and themes, while also championing a creative approach to both advertising and media planning....

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CIM ‘merge marketing with sales’ call sparks hot debate

December 14, 2011
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CIM ‘merge marketing with sales’ call sparks hot debate

Marketers have rejected a call by the Chartered Institute of Marketing (CIM) for marketing to be merged with sales but do want to see greater alignment between marketing and all key departments in a company to maintain sales performance. Cadbury’s Gorilla ad: Could it have been thought up by sales? The Charted Institute of...

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Twitter relaunches, giving brands more creative control

December 9, 2011
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Twitter relaunches, giving brands more creative control

Twitter has rolled out a major revamp including enhanced profile pages for brands and new tools to help users discover content more easily. For brands, the most significant update is to brand pages, which they have more creative control over, with the ability to insert a large header image and select one tweet to...

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Lynx sets out cheeky apology for banned advert

November 25, 2011
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Lynx sets out cheeky apology for banned advert

Lynx has unveiled a cheeky riposte to the advertising watchdog ruling banning its latest advert campaign with an online video apology featuring glamour model Lucy Pinder. The video, which the brand hopes will go viral, sees Pinder fully clothed wearing a long sleeved woolly jumper, returning props used in the original Lynx advert including...

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Lynx adverts banned for “degrading women”

November 24, 2011
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Lynx adverts banned for “degrading women”

A Lynx outdoor advert featuring a woman with her bikini top undone has been banned by the advertising watchdog for objectifying women and irresponsibly using material on media that could be viewed by children. The Advertising Standards Authority has also banned a series of online adverts for Lynx featuring glamour model Lucy Pinder, which...

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Peppa Pig undergoes digital overhaul

November 22, 2011
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Peppa Pig undergoes digital overhaul

Entertainment One Family, the firm that owns the Peppa Pig children’s brand, is overhauling its digital strategy to include interactive content, Facebook and Twitter for all its core brands. It will launch enhanced web pages, dedicated Facebook pages and Twitter for its Peppa Pig, Ben & Holly’s Little Kingdom and Humf brands, as well...

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Business Link West Midlands prepares for closure

November 21, 2011
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Business Link West Midlands prepares for closure

Lorraine Holmes, chief executive, Business Link West Midlands SUPPORT service Business Link West Midlands comes to a close on Friday before switching to a national operation. The advisory service has been working under a death sentence for more than a year following the Government’s public sector cutbacks announced last autumn. As a result of...

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Middleton madness: Cashing in on the Duchess of Cambridge

November 10, 2011
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Middleton madness: Cashing in on the Duchess of Cambridge

MT’s got the pick of the hideous Middleton memorabilia hoping to milk the royalist cash cow this Christmas. They may cost British taxpayers 62p per person in upkeep but the Royal family – the Queen, Prince Charles et al – are also a lucrative asset, generating around £500m every year for the UK economy,...

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