The Secret Marketer on cold calling by agencies As a marketing director, I get my fair share of cold calls and new business mailings. Fewer people can be bothered to pick up the phone these days, most aim straight for my inbox. This approach may be faster, cheaper and some might argue has a...
Marketers’ views vary on the use of vouchers and incentives to build relationships, but many believe they are an effective tool, especially for rewarding staff.
What a difference a week makes. Last week the talk was about the hole the government’s £81bn public sector cuts might leave in the economy. This week, however, it is all about positivity. The reason for such optimism? Robust results from WPP, the world’s biggest marketing services company and bellwether for marketers globally. The...
The relaunched Reader’s Digest is embarking on a £3m marketing drive to boost its readership. The company hopes the campaign, which starts tomorrow (9 November), will increase the circulation of the magazine by 200,000 to 600,000, with a focus on appealing to a 45-59 year old readership. From December, the magazine will also increase...
Below is a reproduction of an artice from Business Link, highlighting the benefits of e-mail Marketing for small businesses, to see the original article please click here. E-marketing gives businesses of any size access to the mass market at an affordable price and, unlike TV or print advertising, it allows truly personalised marketing. Specific benefits...
Grad Central believe the latest national report into the role small to medium sized enterprises (SMEs) in the Midlands are playing in boosting economic recovery is testament to the region’s fight and determination to tackle the recession head-on. The survey, published this week by Barclays Business Regional Impact Index and Kingston University, revealed that...
AWM Continuing To Deliver Support Despite Facing Closure Advantage West Midlands is carrying on with administration duties for the ERDF programme and providing support for targeted urban renewal. The government announced plans to close the Regional Development Agencies earlier this year, pending the introduction of the new Local Enterprise Partnerships. In the face of...
SME manufacturers hope to ramp up production in the next three months as domestic demand is expected to strengthen, a new survey from the CBI has claimed today. The study comes after output growth softened slightly in the three months to October, as the temporary boost provided by stock rebuilding faded. Of the 382...
ONE of Birmingham’s most luxurious stores is putting its support behind two of the city's independent retailers by showcasing them at its new pop-up shop.
This week’s cover feature looks at the often grim view board members have of marketing. But is marketing at a crisis point? Over the last few weeks I have almost become convinced that it is. It started when I began researching this week’s cover feature on what board members really think of marketers. I...
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