Financial big hitters join Marketing Birmingham board

November 25, 2010
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Financial big hitters join Marketing Birmingham board

THE WEST MIDLANDS heads of Deloitte and PwC have joined the board of Marketing Birmingham to help it develop its new inward investment strategy. Chris Loughran, who became Deloitte’s Midlands senior partner in the summer, and Mark Smith, PwC’s regional chairman since 2009 have been appointed following the launch of ‘Business Birmingham’ , which...

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News of the demise of Government marketing appears to have been exaggerated

November 23, 2010
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News of the demise of Government marketing appears to have been exaggerated

News of the demise of Government marketing appears to have been exaggerated  – Good news – steady yourself – from the Government last week. No, not news of promised funds, and an extra bank holiday, so the country can properly celebrate Kate n Wills’ nuptials next year, but evidence of a willingness to spend...

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5.2m pieces of Direct Mail sent to the dead

November 22, 2010
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5.2m pieces of Direct Mail sent to the dead

It is estimated that 5.2 million pieces of direct mail will be sent to the deceased this December, according to suppression service Millennium, causing damage to a brand’s reputation. The run up to Christmas will see an increase in direct marketing campaigns, catalogues and email marketing as businesses compete for consumers. Jo Bell, commercial...

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Royal Mail tool to help produce flexible marketing campaigns

November 18, 2010
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Royal Mail tool to help produce flexible marketing campaigns

Royal Mail is continuing with its drive to boost commercial revenue through increased use of direct mail with an online tool that it claims will help marketers develop flexible Christmas campaigns.

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Royal Wedding “could be worth £620m”

November 18, 2010
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Royal Wedding “could be worth £620m”

The Royal Wedding between Prince William and Kate Middleton could provide the retail sector with a £620m boost, according to retail analysts. The couple announced their engagement yesterday (16 November) with the wedding expected in spring or summer next year. Many are predicting that the wedding will give Britons a lift amid the gloom...

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Google offers video on AdWords

November 16, 2010
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Google offers video on AdWords

Google is testing an advertising initiative that will allow brands to include videos in their sponsored AdWords listings. “Video extensions” will play in an “expandable plusbox” directly beneath standard text ads, the search engine giant says. Advertisers are charged when a user reaches the 10-second mark in their video at the same maximum cost-per-click...

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ITV advertising revenues up 16% but 2011 “uncertain”

November 16, 2010
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ITV advertising revenues up 16% but 2011 “uncertain”

ITV has signed a three-year deal to secure rating successes The X Factor and Britain’s Got Talent, as it announces a 16% increase in third quarter revenues. ITV’s advertising revenue increased to £1.25bn in the three months to 30 September 2010, with a 10% rise forecast in the fourth quarter. The broadcaster is to...

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Facebook launches integrated messaging service on website

November 16, 2010
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Facebook launches integrated messaging service on website

Facebook has announced its new messaging service, which integrates chat, texts and email into the Facebook inbox. The ’social inbox’ will give users the option to use an @facebook.com email address, so they can send messages to the inbox in Facebook as well as integrating text and chat. Private messages from friends, whether sent...

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10 benefits a CRM system can bring to a small business

November 12, 2010
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10 benefits a CRM system can bring to a small business

Have you ever been frustrated because you want to quickly generate sales reports / customer letters? Or you don’t know which of your employees last spoke to a client? Do you wish you could instantly identify your best referrer or sales person? And do you need easy access to your customer contacts and the...

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Small business digs deep into marketing mix

November 12, 2010
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Small business digs deep into marketing mix

Small and medium-sized enterprises are bucking the austerity trend and investing an increasing amount of cash in a wide range of marketing activity, according to research seen exclusively by Marketing Week.

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