Blog Archives

Video – Benefits of eMail Marketing and Testimonial

A video testimonial from Pushpa Alexander (HeadzupBusiness.co.uk), who owns and runs a networking / training company based in Walsall, West Midlands. Simon has been working with Pushpa for several months, providing  the software to start eMail Marketing her events professionally and supporting her with Branded templates, practical advice and support over the phone /eMail. If you...

Read more »

The benefits of e-marketing- Business Link advice

Below is a reproduction of an artice from Business Link, highlighting the benefits of eMail Marketing for small businesses, to see the original article please click here. eMail Marketing gives businesses of any size access to the mass market at an affordable price and, unlike TV or print advertising, it allows truly personalised marketing....

Read more »

Overload puts email at risk

Overload puts email at risk

Electronic direct mail has time, technology and trends on its side so why is it that consumers are increasingly rejecting the channel? A study by email marketing consultants Return Path found that deliverability rates fell to 83% in the second-half of 2011. e-Mail delivered to a user’s SPAM folder increased to 7%, the study...

Read more »

Increased competition needed to kick-start DM

Increased competition needed to kick-start DM

The direct mail industry has not been blessed with the best of news of late. Advertising Association commissioned data from market intelligence service Warc found 2011 growth notably below the rest of the advertising industry and a like-for-like forecast of declines in 2012. Amid the relief that the advertising industry’s growth, at 2.7%, outperformed...

Read more »

Invitation to Sales Skills Seminar

One of our Business Partners (Sales Growth Solutions) is running a regular Sales Skills workshop in Birmingham and he is particularly looking to help business owners who are technical experts in their specialist fields become sales experts, so that they can become more effective at prospecting and turning prospects into new clients. If you...

Read more »

Orange could replace dial tones with ads

Orange could replace dial tones with ads

Mobile World Congress: Orange is piloting a new advertising format that will see customers’ dial tones replaced with advertising messages. The format, which will first be beta tested by 10,000 customers in Egypt, is designed to spark conversations about brands between peers. The audio messages can also be downloaded by the recipient by pressing...

Read more »

Retailers should be getting Pinterested

February 24, 2012
By
Retailers should be getting Pinterested

Pinterest is the latest social network craze sweeping the land. It’s small-fry compared to Facebook and Twitter, but impressive growth figures mean retail marketers should be thinking about how to use it so they are already there when their customers discover the social network. Pinterest was not on my radar until two weeks ago,...

Read more »

High number of micro-businesses expect to fail

February 15, 2012
By
High number of micro-businesses expect to fail

ONE in six micro-businesses expect to fold before the end of the year. That’s the shocking statistic from research commissioned by Midlands-based credit card company Capital One. Its survey also found that more than one in four (28%) of micro-businesses – firms with between one and nine employees – expect to go under within...

Read more »

10 most popular FAQ’s about e-Mail Marketing

January 25, 2012
By
10 most popular FAQ’s about e-Mail Marketing

Why should I not send e-Mail Marketing out from my e-Mail address? There are several reasons why you should not send your e-Mail Marketing via Outlook. The obvious ones include saving time, detailed delivery reporting, personalisation etc.. But the most important reason is often overlooked, every time you send out groups (15 or more)...

Read more »

Top tips for starting a business

January 19, 2012
By
Top tips for starting a business

With youth unemployment at record highs, one way for young people to get a job is to start their own business. Instead of waiting for someone else to hire you, why not set up a company and employ yourself? But how do you launch a business during an economic downturn? Peter Day, presenter of...

Read more »