Why should I not send e-Mail Marketing out from my e-Mail address? There are several reasons why you should not send your e-Mail Marketing via Outlook. The obvious ones include saving time, detailed delivery reporting, personalisation etc.. But the most important reason is often overlooked, every time you send out groups (15 or more)...
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ONE in six micro-businesses expect to fold before the end of the year. That’s the shocking statistic from research commissioned by Midlands-based credit card company Capital One. Its survey...
With youth unemployment at record highs, one way for young people to get a job is to start their own business. Instead of waiting for someone else to hire...
Hopes have been raised that European lawmakers will rethink amendments to data protection regulation that has been described as the “end of direct mail” after it emerged that a...
It will be a brutal year on the British high street. Brands including La Senza, D2 Jeans and Past Times have already filed for administration and others, including Thorntons,...
There’s still a couple of weeks left in the year, but Pitch decided to jump the gun and put together a list of the most memorable campaigns of 2011....
Marketers have rejected a call by the Chartered Institute of Marketing (CIM) for marketing to be merged with sales but do want to see greater alignment between marketing and...
Twitter has rolled out a major revamp including enhanced profile pages for brands and new tools to help users discover content more easily. For brands, the most significant update...
Lynx has unveiled a cheeky riposte to the advertising watchdog ruling banning its latest advert campaign with an online video apology featuring glamour model Lucy Pinder. The video, which...
A Lynx outdoor advert featuring a woman with her bikini top undone has been banned by the advertising watchdog for objectifying women and irresponsibly using material on media that...
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